Transcription depicts the act of converting audio and video content into written form. But transcription does more than just offer a written copy of your content, it can also have a significant impact on your website’s search engine optimization (SEO).
In this blog post, we will explain why you should consider transcription as a core piece of your SEO strategy, explore how it can help improve your search rankings, and provide tips on how to optimize your transcriptions for search engines.
Improve Accessibility for Search Engines
Search engines are “deaf” and cannot hear audio content. Therefore, they rely exclusively on text-based content to understand the context and relevance of a web page. It can be frustrating to produce great audio or video content, publish it on the web and find out it does not get any organic traffic simply because search engines like Google cannot index this kind of content. By adding a transcription of your audio and video file, you allow search engines to crawl and index your content, and increase the chances it will appear in search results pages.
But it’s not just search engines that will appreciate getting a written form of your audio and video content. Users with hearing or visual impairments may also prefer to read the content instead of listening or watching it. By providing transcriptions, you make your content more accessible and inclusive to a wider audience.
Repurpose Your Content
Your audio or video content can be repurposed for other uses, such as creating a blog post, an article, or a social media post. By recycling your content, you increase its value and allow it to reach a broader audience.
For instance, let’s say you have a podcast episode where you give healthy eating tips to your audience. You could use Smart Scribe to transform the audio into text, and then create a 10 Delicious Tips for Eating Healthy blog post that incorporates the most valuable keywords around this topic. Transcription will help you to identify the important keywords and to improve the relevance of your content to users’ search intent.
Increase User Engagement
Transcribing your audio and video content also improves user engagement on your website. Some users may prefer to read the content instead of listening or watching it, and providing transcriptions can help accommodate these users’ expectations.
Transcriptions also enhance the searchability of your website content and boost the likelihood of your articles being shared on social media, thereby expanding its reach and potential for engagement.
By the way, did you know that adding subtitles to your videos can do wonders for user engagement on social media? Today, 85% of videos are watched without sound on Facebook. By providing a video with captions, you can make it easier for the users of social media platforms to understand the content of the video, regardless of whether they listen to it or not.
Tips to Optimize Your Transcriptions for SEO
To get the most SEO benefit from your transcriptions, it’s important to optimize them for search engines. Here are some tips to keep in mind:
Transcription could be a game-changer for your SEO strategy! It allows to improve your search rankings and user engagement. By converting your audio and video content into text format, you unlock new opportunities in terms of search engine visibility and website traffic.
With Smart Scribe, it’s never been easier to transform your audio and video content in text. So why not give it a try and see the benefits it can bring to your SEO?