From Audio to Text: How Transcription Can Boost Your SEO

Content matters in SEO this is why you must convert audio to text

Transcription depicts the act of converting audio and video content into written form. But transcription does more than just offer a written copy of your content, it can also have a significant impact on your website’s search engine optimization (SEO).

In this blog post, we will explain why you should consider transcription as a core piece of your SEO strategy, explore how it can help improve your search rankings, and provide tips on how to optimize your transcriptions for search engines.

Improve Accessibility for Search Engines

Search engines are “deaf” and cannot hear audio content. Therefore, they rely exclusively on text-based content to understand the context and relevance of a web page. It can be frustrating to produce great audio or video content, publish it on the web and find out it does not get any organic traffic simply because search engines like Google cannot index this kind of content. By adding a transcription of your audio and video file, you allow search engines to crawl and index your content, and increase the chances it will appear in search results pages.

But it’s not just search engines that will appreciate getting a written form of your audio and video content. Users with hearing or visual impairments may also prefer to read the content instead of listening or watching it. By providing transcriptions, you make your content more accessible and inclusive to a wider audience.

Repurpose Your Content

Your audio or video content can be repurposed for other uses, such as creating a blog post, an article, or a social media post. By recycling your content, you increase its value and allow it to reach a broader audience.

For instance, let’s say you have a podcast episode where you give healthy eating tips to your audience. You could use Smart Scribe to transform the audio into text, and then create a 10 Delicious Tips for Eating Healthy blog post that incorporates the most valuable keywords around this topic. Transcription will help you to identify the important keywords and to improve the relevance of your content to users’ search intent.

Increase User Engagement

Transcribing your audio and video content also improves user engagement on your website. Some users may prefer to read the content instead of listening or watching it, and providing transcriptions can help accommodate these users’ expectations.

Transcriptions also enhance the searchability of your website content and boost the likelihood of your articles being shared on social media, thereby expanding its reach and potential for engagement.

By the way, did you know that adding subtitles to your videos can do wonders for user engagement on social media? Today, 85% of videos are watched without sound on Facebook. By providing a video with captions, you can make it easier for the users of social media platforms to understand the content of the video, regardless of whether they listen to it or not.

Tips to Optimize Your Transcriptions for SEO

To get the most SEO benefit from your transcriptions, it’s important to optimize them for search engines. Here are some tips to keep in mind:

Upcycle Transcribed Content

Incorporate your transcribed content into your overall content strategy. Use your transcriptions to create blog posts, social media updates, and other types of content that can help improve your website's visibility and attract more traffic.

Add Internal Links

Internal linking is the practice of adding links pointing to other pages on your website. By adding internal links within your transcribed audio content, you can help search engines better understand the structure of your website and improve your SEO.

Use Schema Markup

Schema markup is a type of structured data that can help search engines understand the content of your page. Consider using schema markup to indicate that your page includes audio content and provide additional details like the length of the audio.

Include Timestamps

For long audio or video content, consider including timestamps in your transcription. This can make it easier for users to find specific parts of the content, and can also help search engines understand the structure of the content.


Transcription could be a game-changer for your SEO strategy! It allows to improve your search rankings and user engagement. By converting your audio and video content into text format, you unlock new opportunities in terms of search engine visibility and website traffic.

With Smart Scribe, it’s never been easier to transform your audio and video content in text. So why not give it a try and see the benefits it can bring to your SEO?